Shhh, the secret is out and all the hard sellers are scrambling to learn the “new” art of selling without selling. While those that consistently create good content and come up with innovative products are creating business that will last there still exists a small army still spamming and scamming no matter what the consequences.
Despite the hard lessons being taught many still believe that just having that one week of great sales will put them over the top. They don’t care that the refund rate is 25% or higher and that those who purchased are slamming them on the forums. “Who cares I got my money and I am out of here anyway”. Leaving behind more confusion among those trying to learn and the SE’s clamping down again.
While in the long run these will not hurt the legitimate guys and gals it still costs them in lost time when they need to go back and create even more great content and hope that their customers realize that it is not you they need to avoid.
So are there any examples of selling without selling. Some TV commercials come to mind like the Bud Weiser commercials where tho horses are playing football and then going way back is the Burger King commercial where they would like to teach the world to sing in perfect harmony. These are not as subtle as some of the examples I have come across but it will give you an idea of what we are looking for.
Deep down we know we are being sold when we see any commercial because that is what we are told from a very young age. A company pays the TV stations or a network money to run their advertisements selling the companies products. So when we see a company like Burger King or Nike on TV we expect that we are watching an advertisement and you almost instinctively look for the “pitch”.
I have to agree with many who have said that there is really no such thing as selling without selling but more likely finding the best way to demonstrate the benefits of your product.